Media Centre

 

Dubai, UAE – Ramadan is a particularly blessed time to give to charity, and while many will donate to anonymous collection boxes, those who are looking for a more local, direct and tangible effect of their charity, Majid Al Futtaim Properties’ six leading UAE malls presents a practical, worthy initiative this Ramadan.

Making a meaningful difference, Ajman City Centre, Deira City Centre, City Centre Fujairah ,  Mall of the Emirates, Mirdif City Centre and Sharjah City Centre will encourage shoppers to donate everyday items such as clothing, books, reading glasses and mobile phones through their regional-wide ‘Make a Difference this Ramadan’ charity campaign.  Back for its sixth consecutive year, and underscoring the malls’ commitment to help support local and underprivileged communities across the region, all locations will have special collection boxes, with donated items handed to the Red Crescent.
2011 witnessed the most successful results, with an extensive number of essential items collected. Continuing the momentum, and ensuring the campaign continues to grow year-on-year, as an extra incentive all five malls will provide exclusive leisure and entertainment vouchers for each donation made. Vouchers will provide attractive discounts to many of Majid Al Futtaim Properties’ exciting entertainment venues including Ski Dubai, Magic Planet & Playnation.

“’Make a Difference this Ramadan’ is a key charitable initiative organised by Majid Al Futtaim Properties, and the success of this event can be attributed to the continuing generosity of the local community and the support of our valued retail partners”, said (spokesperson here). “The annual initiative has been a significant advocate of Red Crescent’s humanitarian efforts across the UAE, and this year, we are optimistic that donations for this worthwhile cause will be greater than ever”.

The initiative is part of Majid Al Futtaim Properties’ regional-wide Ramadan campaign, with participating malls also including Alexandria City Centre and Maadi City Centre in Egypt, Bahrain City Centre, and Qurum City Centre and Muscat City Centre in Oman.