Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA), Dubai, and Giordano International Ltd, Hong Kong.
 
"To make people feel good and look great”. This straightforward mission has served the Giordano Group well since 1981 in guiding its growth from a manufacturer of casual clothing into a leading international retailer of apparel and accessories for men, women and children. By providing attractive everyday fashion in a comfortable environment, it has built the brand synonymous with quality, value and customer service.

The brand's offering of essential, timeless, stylish and easy to mix and match apparel, has proved popular for all age groups and nationalities, demonstrating the global appeal of the brand.
 
Giordano's consistent focus on simplicity, quality, service and value has helped it to create the signature Giordano look, featuring casual wear and relaxed fashion pieces that can be easily mixed and matched to suit any occasion, mood or place. Customers can be assured that nothing will look out of place. The result is a collection of essential, relevant and functional apparel and accessories that suit the contemporary and comfortable lifestyles of its customers.